I’m Aleksandr Hertzberg, a product designer and 3D visualizer based in Finland.

I work at the intersection of design, structure and visualization, helping ideas become clear, understandable and ready for decision-making.

My background combines hands-on craftsmanship with academic design training. I started as a trained carpenter and later studied design, completing a Master of Arts degree. This allows me to understand both how things are built and how they should be designed.

I have nearly 20 years of experience in product design and manufacturing, including working as a product designer and developer at Poiat, where I was involved in both product development and 3D visualization.

I don’t just focus on how things look, but also how they are built, how they work and how they can be produced. This allows me to take ideas beyond concept level towards real, production-ready solutions.

Alongside product development, I create high-quality visualizations that support communication, sales and decision-making.

I work closely with clients as a flexible partner, either as part of a team or independently, always focusing on clarity, quality and results.